Google Rolls Out GenAI-Powered Enhancements For Search In India

Months after bringing in the generative AI capabilities in Google Search, the US-based tech giant has now announced introducing more new features to enhance the experience in India.

Google India said on Thursday (October 19) that it was introducing new capabilities to help Indian users with more useful AI-powered information overviews.

“Often, it is so much easier to understand something by seeing it — so we’re making the experience in Search richer and more visual by bringing images and videos into many of our overviews,” the company said.

For instance, when users search for something like: “What are the various ways to drape a saree?”, they will be able to reference a more visual and easy-to-follow AI-powered overview with images and videos of multiple types of drapes, Google said.

“Let’s say you’re visiting Jaipur and planning to visit the beautiful Jaigarh Fort. You may want to know some more specific details about the fort, like whether it is wheelchair accessible. In the coming weeks, SGE (Search Generative Experience) will help you with such details by incorporating user reviews,” it said.

As a part of the new enhancements, Google’s generative AI experience in Search would also help users in India easily navigate and access critical information of over 100 government schemes including employment, housing, healthcare, women’s welfare, and farming, in English and Hindi.