In a bid to bolster its presence in India, search engine giant Google has stealthily launched its web domain registrar service in the country. Dubbed as Google Domains, the service, which will compete with the likes of GoDaddy, Hostgator, Bluehost, Namecheap and BigRock, has not been announced publicly yet.
Currently available in beta phase, Google Domains sports a simple interface that is easy to use. The domain registrar service assists customers in purchasing domains and even setting them up.
At the time of registration, a customer is given a list of options, including the choice to hide the details they are about to submit to the Internet Corporation for Assigned Names and Numbers. For the uninitiated, ICANN is a non-profit organisation that handles the maintenance of databases related to namespaces of the Internet.
Once the purchase has been made, the Google Domains service guides users through the process of setting up the domain, including configuration of DNS.
Unlike other domain registrars that offer discounts and freebies for every purchase, Google is currently not providing any incentive or deals to customers. Some domain registrars even offer custom email addresses at no charge. Google, however, requires customers to purchase customised email addresses by signing up for its paid software service, GSuite.
Furthermore, the pricing of the domain registrar service is slightly higher than what most competitors are offering. At present, a .com domain on Google Domains is priced at $13.2 (INR 860), while a .co.in domain is available for $12.1 (INR 790) per year. Compared to that, GoDaddy and BigRock often offer .com domains for a discounted price as low as $1.5 (INR 99).