Good Glamm Group And The Puzzling Bulbul Acquisition

Good Glamm Group And The Puzzling Bulbul Acquisition

SUMMARY

Continuing its acquisition spree, the Good Glamm Group has acquired video shopping platform Bulbul through its Good Creator Co vertical 

Bulbul’s main video commerce entity did not earn a single rupee in revenue in FY21 and FY22 as the company pivoted to influencer marketing under a new entity called Aves Shopping Network 

Good Glamm Group’s losses shot up by 6X in FY22, so the question is will acquiring another loss-making venture in the form of Bulbul actually bring in the sustainable growth that’s needed in this economic climate

The Good Creator Co, the influencer-focussed vertical of the Good Glamm Group (GGG), has announced the acquisition of social commerce startup Bulbul, as it looks to tap the latter’s tech and product capabilities.A GGG spokesperson told Inc42, “All Bulbul investors either got a cash exit or equity in the Good Glamm Group. As per protocol, we don’t disclose the deal size, but it is a cash and stock deal.”

As part of the deal, Bulbul’s cofounder Sachin Bhatia will join The Good Creator Co as its CEO. Bhatia will also get a cofounder status like other founders who joined the Good Glamm Group after acquisitions.

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