GobbleCube Bags Funding To Offer Brand Analytics Solutions To Packaged Food Brands

Brand analytics platform GobbleCube has raised $1.9 Mn (INR 15.7 Cr) in a seed funding round led by Kae Capital, with participation from CRV and a clutch of angel investors.

The Gurugram-based startup said in a statement that it plans to use the fresh capital to boost its product development capacity and build product market strategy starting with India, Southeast Asia and the US.

“Brands have to manage not just one, but multiple platforms. But they are operating with limited amounts of data. So, solving that puzzle with a limited amount of data was a mammoth challenge for them and I think that was the core purpose with which we built out GobbleCube,” said the startup’s cofounder and CEO Manas Gupta. 

GobbleCube was launched by former Blinkit executives Gupta, Srikumar Nair and Nitesh Jindal. It offers revenue management solutions to consumer packaged goods (CPG) brands through data automation and decision support throughout the ecommerce chain. 

The offerings of the startup are closely similar to Flipkart cofounder Binny Bansal’s new startup OopDoor. 

Recently, Bansal also invested a sum of $2 Mn into the startup through his investment arm Three State Ventures. OppDoor is a SaaS platform aimed at helping ecommerce companies looking to expand into new regions. The startup aims to offer services in areas ranging from advertising strategies to enhanced catalogues.

OopDoor, also, operates in parts of Southeast Asia and the US, but it is yet to launch its operations in India. 

According to the estimates of Inc42, with 52% internet penetration in India, the ecommerce opportunity in the country by 2030 stands to be almost $400 Bn+. Inc42’s State Of The Indian Ecommerce Report Q4 2023 found that there are more than 5K active ecommerce startups in the country. Amid such growth in a competitive market, it is highly crucial for brands to plan their market expansion strategically.