Glance Working On Rolling Out AI-Led Personalised Commerce Offering

SUMMARY

Glance president and COO Piyush Shah gave a sneak peek into the new offering at Inc42’s ‘The GenAI Summit"

The company is building AI-led commerce offering that will transform devices like phones or TVs into a hyper-personalised shopping experience

The new offering is still in the works and is expected to be launched globally in the coming weeksGlanc

InMobi-owned Glance is building an AI-led commerce offering that will transform devices like phones or TVs into a hyper-personalised styling and shopping discovery space.

Glance president and COO Piyush Shah gave a sneak peek into the new offering at Inc42’s ‘The GenAI Summit’. A user can upload a selfie and the AI model will generate an image of the user in different clothes, which then will be displayed on the user’s lock screen.

“You’re not just showing the user a model wearing your brand, you’re enabling the user to be the model of your brand,” said Shah.

He called the experience frictionless and emotional. “When people see themselves looking great in something they never thought would suit them, like a green dress or a bold jacket, it triggers aspiration. That’s the magic moment where AI commerce begins,” he added.

The new offering is still in the works and is expected to be launched globally in the coming weeks.

While Shah didn’t reveal the exact GenAI model, he said that the startup has used one of the foundational models and built the product on several of its own IP layers.

In the same breath, he also mentioned that Glance, already a tech unicorn with 250 Mn users across Asia, is now expanding into the US.

“We’re not just building another product,” said Shah. “We’re building the future of commerce, where every user becomes the model, the muse, and the buyer. From India to the world.”

When asked if the startup has used the data it collected over the years to train the AI model, Shah said Glance only collects signals on user behaviour from the platform, not personal data from the device.

“We only use the history and the usage of what the user has done on Glance itself, and not what you do otherwise on a device,” said Shah.

Founded in 2019 by Naveen Tewari, Abhay Singhal, Mohit Saxena, and Shah, Glance is owned by InMobi, which was founded in 2007. Glance providers screensavers for mobile devices, which help users view certain content like news without unlocking displays or opening any apps. The startup joined the unicorn club in 2020 after raising $145 Mn from Google and Mithril Capital.

Last year, it was reported that Glance was in advanced talks with Google and other investors for raising about $250 Mn.