Fynd Makes Shopping Easy With AI-Based Search Tool — Here’s How

Reliance-backed fashion ecommerce platform Fynd has launched an artificial intelligence-based fashion product searching tool — Fynd Now.

The Fynd Now tool helps users to search for any fashion products by just providing an image of the product which they want to buy from Fynd’s online fashion platform. A user can simply do so by clicking the Fynd Now button or cropping an item he (or she) wants to buy from anything visual on the internet.

Leveraging AI, the new tool identifies the products shown in an image or a video and recommends the same or similar products from the Fynd catalogue. The feature eases out the process of searching for a similar product, which a user has seen in a photograph or a video, by eliminating the need to search on multiple websites with numerous keywords.

As of now, Fynd has launched this AI-based tool as an extension on Google Chrome. In a press statement, the company said that the technology has been developed by the machine learning (ML) team at Fynd.

Farooq Adam, cofounder of Fynd said that the tool helps users to seamlessly complete their purchase journey — from product discovery to a product purchase. The company also said that it is looking to integrate the tool with an over-the-top (OTT) streaming platform in India. The integration will help users to directly search and buy a fashion product worn by an actor in the video on Fynd’s ecommerce platform.

Founded by Adam, Harsh Shah, and Sreeraman MG in 2012, Fynd works on an online to offline (O2O) business model and optimises delivery time by sourcing products from the nearest offline store. The online ecommerce platform allows customers to buy fashion products from various categories – including clothing, footwear, jewellery, and accessories, from prominent brands in the country.

Recently, Fynd launched a direct-to-retail platform Uniket to allow shopkeepers from Tier 2 and Tier 3 cities to get direct access to the fashion brand’s inventory. The platform allows shopkeepers to buy complete clothing sets, which they usually buy from a wholesale market, with around 45% margin. Moreover, by signing up for Uniket, shopkeepers can set up their own website and app with a selling capacity of over 50K products from more than 50 brands.