Shopsense, a Mumbai-based retail technology startup behind the online fashion shopping app Fynd, has launched Fify – world’s first fashion shopping “botfriend”. Fify is conversational commerce bot for discovery and transactions.
Fify is in public beta on Facebook Messenger and will soon have presence across SMS, Whatsapp and Telegram among other platforms.
As said, this is the era of personalisation where one to one personalised communications are every marketer’s dream. In the pre-smartphone era, to get information about any product, one needed to dive into channels such as email, SMS, and search engines. Then came apps. But now people are downloading fewer apps, and certainly don’t turn on push notifications. According to researches, people are now spending more time on messengers than social media platforms.
“People are shifting time. This time will be monetised by pure Internet companies and in this case primarily by Facebook. Messaging is the new platform and bots are the apps. We want to be on this channel before any one and use it to scale massively and efficiently,” said Farooq.
What is Fify?
Fify is an intelligent fashion discovery and transaction bot, which will have its own memory and personality to resemble a human being. She would be like a 20-something stickler for all things in ‘Vogue’. Her mission is to make the world a beautiful place where everyone is well-dressed and looks their best. She comes alive at the mildest opportunity of discussing fashion, styling & shopping!
Since the bot is expected to have chat with consumers, it has been trained with different conversation stories having different types of users, such as Genuine, Novice, Daily, Flirty, and more. She will also respond with funky GIFs to emote positive and negative sentiments such as angry, happy, appreciation, wink, thank you, and more.