Former X Executives’ Startup Just Words Nets Funding To Automate Personalised Messaging For Enterprises

Former X (erstwhile Twitter) executives floated Just Words, a startup which offers hyper-personalised messaging solutions, has secured $1.7 Mn in a seed funding round co-led by Peak XV Partners and Y Combinator.

The startup will use the fresh capital to build a team for developing an AI marketing stack for enterprises and expand its offerings. 

Founded by Neha Mittal and Jeff Hara in March, Just Words is a SaaS company which claims to simplify and automate personalised messaging offerings for enterprises. It counts the likes of Grammarly, BeReal and BiggerPockets, among its clients. 

Just Words’ product offering includes hyper-personalised messaging with AI, content optimisation, automated data reports, cross-channel messaging and next-best-action prediction. 

“Users will become more discerning as they are inundated with AI-driven messages. Only the most relevant and engaging content will cut through the noise,” Just Words’ founder and CEO Neha Mittal said.

The startup is also planning to expand its offerings in India, currently serving platforms like Naukri and Jeevansathi.

A report by McKinsey & Company also outlined that 71% of consumers expect companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen.

With this demand for personalised messaging, companies like Slack, Mailchimp, and Salesforce have made their mark by offering services to digital-first businesses. 

The personalised messaging offering further forms part of the broader digital marketing for businesses.

Industry estimates show that average digital marketing costs in India range from INR 1.2 Lakh to INR 3 Lakh per year.