Former Media Executives’ Frammer AI Bags $2 Mn To Help Enterprises Monetise Their Video Contents

Frammer AI, a video creation platform floated by former media executives, has bagged seed funding of $2 Mn (INR 16.7 Cr) led by gaming-focused venture capital firm Lumikai.

The company will deploy the fresh proceeds to expand its offerings into sports and entertainment, as well as to invest in data training for its focus areas. 

Founded by NDTV’s former CEO-President Suparna Singh, former CTO Kawaljit Singh Bedi and former chief strategy officer Arijit Chatterjee, Frammer AI provides an AI-powered studio that helps enterprises transform their content into engaging, monetisable videos. The platform digitises premium content with a single click, focusing primarily on large and medium-sized publishers across various genres.

It identifies engaging segments to create monetisable short videos for various digital platforms and produces vertical videos like YouTube Shorts and Instagram Reels.

“We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content, and it’s gratifying to see very effective results,” said Chatterjee.

By leveraging advanced AI technology and proprietary training methods, Frammer AI enables businesses to produce ready-to-publish, high-quality videos for social media, he added.

“The need for – and interest in – short-form video has never been higher.  We’re thrilled to hear from clients that Frammer is creating larger audiences for them by utilising all their videos to their fullest potential,” said Singh.

The platform’s proprietary training ensures high-quality transcription of Indian languages and accurate detection of visual elements like faces, logos, and sentiment. This enables seamless conversion from horizontal to vertical videos, helping organisations boost revenue through affiliate and contextual advertising.

The company was recently named the AI content partner for Brightcove, a US-listed firm that provides streaming services to publishers. Lumikai, a venture capital firm focused on interactive media and gaming, has backed several industry leaders, including Elo Elo, Bombay Play, All Star Games, and Supernova. 

The funding comes at the heart of India being home to 13,000 startups focused on new emerging technologies across sectors such as artificial intelligence, internet of things, robotics and nanotechnology by the end of FY24, the Economic Survey 2023-24 said. 

This growth is driven by the rising adoption of AI in sectors such as healthcare, finance, manufacturing, and retail. Additionally, the Indian government’s National Programme on AI is further supporting this expansion.

Last month, AI-powered legal tech startup jhana.ai raised $1.6 Mn in its ongoing maiden funding round, led by Freshworks cofounder Girish Mathrubootham’s venture capital firm Together Fund.

In August, AI-focused wealthtech startup InvestorAi secured INR 80 Cr ($9.56 Mn) in a Series A funding round led by Lucky Investment Managers’ founder Ashish Kacholia.

In July, Stable Money secured INR 123.5 Cr ($14.7 Mn) in its Series A funding round led by RTP Capital, along with participation from Matrix Partner and Lightspeed Ventures.

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