Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding

Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding

SUMMARY

The startup will utilise the funds to scale operations and invest in technological capabilities

Scapia was founded by Anil Goteti, former senior vice president of Flipkart in 2022; the startup was in stealth mode over the last year

Scapia recently launched its co-branded credit card in partnership with Federal Bank

Traveltech startup Scapia has raised $9 Mn in a seed round led by Matrix Partners India. The round also saw participation from Tanglin Venture Partners, Binny Bansal’s 3 STATE Ventures and angel investors Keki Mistry, CEO of HDFC Ltd.

The startup will utilise the funds to scale operations and invest in technological capabilities.

Scapia was founded by Anil Goteti in 2022, former senior vice president of Flipkart. The startup was in stealth mode over the last year.

Scapia recently launched its co-branded credit card in partnership with Federal Bank. The startup turns a customer’s everyday expense into travel rewards with its co-branded card. The product offers various rewards including a zero-forex markup, unlimited domestic lounge access, among others.

The co-branded card operates on the visa network and offers a 10% reward on every transaction, minting these into Scapia coins.

“Millennials, with their considerable interest in travel, are looking for a primary card that can effectively reward them with travel benefits and perks. In addition, they want a delightful app with transparency and service that they can trust. We see a massive opportunity for Scapia – less than 5% of the population currently have credit cards and India is projected to have 200 Mn credit cards in circulation by 2030,” Goteti said in a statement.

This is not the first entrepreneurial stint of Goteti. He cofounded digital solutions startup Protonn along with Mausam Bhatt. However, Protonn had to shut down its business in less than a year after raising $9 Mn in seed funding as it was unable to find the right product-market fit and the founders didn’t agree to pivot the business.

Goteti’s latest venture Scapia competes with the likes of fintech firms such as Niyo, OneCard and Uni.

After months of funding decline, in May 2023, the funding raised by the startup ecosystem in India increased 15% month-on-month (MoM) to $1 Bn. In comparison, Indian startups had raised $900 Mn in the month of April.

As per Inc42 data, the deal count also surged 31% to 80 in May 2023 from 61 in April 2023.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
This Diwali, Get Up To 74% Off On Inc42 Plus

Become A Startup Insider With Inc42 Plus

Inc42 Plus Diwali Offer Ends In
countdownmail.com
2 YEAR PLAN
₹19999
₹6499
₹270/Month
UNLOCK 68% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3499
₹291/Month
UNLOCK 65% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding-Inc42 Media
Former Flipkart Exec Anil Goteti’s Scapia Raises $9 Mn In Seed Funding-Inc42 Media
You’re in Good company