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For Indian Startups With Digital CX Solutions, Its Time To Paint The Future With AkzoNobel

SUMMARY

Paint the Future programme is a collaborative innovation ecosystem for startups to showcase disruptive tech solutions on a global platform

‘Paint the Future’ has already accelerated 14 startups via three editions challenges (one global and two in Brazil & China)

The first-ever India edition invites startups to collaborate with AkzoNobel on new-age solutions to enhance the customer experience for Dulux Paints

Businesses across the globe are constantly evolving to build and enhance the customer experience as part of their crucial growth strategy. A 2021 IBM report says companies that prioritise customer experience (CX) see up to 3x revenue growth compared to other enterprises. 

Another report suggests that customer-centric tools such as conversational commerce, voice search, video streaming, and augmented and virtual reality (AR and VR) top the CX tech chart as they drive ecommerce growth. However, building these tools require human resources and capital expenditure, a challenging task for bootstrapped and early-stage startups. 

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