Foodtech Startup Pluckk Acquires DIY Meal Kit Platform KOOK

Foodtech Startup Pluckk Acquires DIY Meal Kit Platform KOOK

SUMMARY

The deal values at $1.3 Mn in cash and equity combination

KOOK estimates the Indian meal kit industry to be worth $1 Bn by 2025

Founded in 2021, Pluckk has raised a total of $5 Mn from Exponentia Ventures

Foodtech startup Pluckk has acquired DIY meal kit platform KOOK. The acquisition was valued at $1.3 Mn in a cash and equity combination.

While Pluckk majorly operates in Mumbai and Bengaluru, KOOK has its presence in Delhi and  Mumbai. According to Pluckk, the acquisition marks a significant step towards growth and its entry into the food kit market. Pluckk states that the global meal kits market is projected to grow from $15.21 Bn in 2021 to $31.5 Bn by 2025, representing a 20% CAGR.

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