PriyaGold Enters D2C Space With Launch Of Its Website

SUMMARY

PriyaGold said its D2C website offers several products, including chocolates, biscuits, and gift hampers, to cater to diverse customer preferences and budgets

The company claims to provide unique offers, gifting hampers, and other additional benefits through its website to the customers

Over the last few years, a number of FMCG companies, including ITC and Marico, have entered the D2C space through strategic acquisitions to reach a wider audience

FMCG major PriyaGold on Thursday (November 23) announced its entry into the D2C space with the launch of its website.

In a statement, PriyaGold said its platform offers various products, including chocolates, biscuits, and gift hampers, to cater to diverse customer preferences and budgets.

Launched in 1994, PriyaGold is the umbrella brand of Surya Food & Agro Ltd. and is primarily known for its premium biscuits range.

Commenting on the development, director of PriyaGold, Mannas Agarwwal said, “Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”

Besides offline channels, PriyaGold also sells its products via online platforms such as Amazon and BigBasket.

In the FMCG market, PriyaGold competes with giants like Britannia Industries, Parle Products, and Cremica.

It is pertinent to note that the rapid evolution of consumer lifestyles and the emergence of new snacking habits have become key drivers of FMCG market’s growth in India.

Meanwhile, the number of D2C brands in the country have surged over the last few years due to increasing internet penetration and improving access to smartphones. This has resulted in FMCG companies entering the ecommerce market and even acquiring stake in various D2C brands to reach a wider audience.

Earlier this year, FMCG major Marico acquired a 58% stake in D2C nutrition brand Plix. ITC has also acquired stakes in multiple D2C startups, including Mother Sparsh and Yoga Bar.

As per a report by the India Brand Equity Foundation (IBEF), the Indian FMCG sector is projected to reach a market size of $220 Bn by 2025.