Flipkart To Expand Quick Commerce Offering To More Cities

Amid rising demand for 10-minute deliveries, ecommerce major Flipkart is planning to expand its quick delivery service, ‘Flipkart Minutes’, to more cities. 

Flipkart’s chief corporate affairs officer Rajneesh Kumar told news agency PTI that the company  plans to expand Flipkart Minutes to more cities in the near future. However, he did not provide any timeline for the expansion. 

“Customer centricity is critical for us. In cities such as Kolkata, Delhi, Bengaluru and Mumbai, customers are increasingly seeking faster deliveries. We are piloting this service, and (are) already live in Bengaluru, Mumbai, and Delhi,” Kumar said. 

He also said that India’s overall ecommerce market will account for 12% of the country’s total retail market in India by 2028 on the back of customers in urban and semi-urban cities.

The comments come three months after Flipkart began piloting Flipkart Minutes in some parts of Bengaluru in August. Thereafter, the company expanded the service to Delhi NCR in September.

Flipkart’s foray into the segment came in response to the growing popularity of quick commerce service, which has spawned the rise of deep-pocketed giants such as Zomato-owned Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket. 

Just days ago, Tata Group’s superapp, Neu, also jumped on the quick commerce bandwagon under the name ‘Neu Flash’ with a 15-minute delivery promise. Meanwhile, Amazon India plans to launch its quick commerce service called ‘Tez’ in 2025. 

This growth has been fuelled by growing disposable income among households as well as a penchant for convenience and speed. As per reports, the quick commerce market in India is projected to become a $9.95 Bn opportunity by 2029.