Flipkart To Acquire Majority Stake In AI Startup Minivet

SUMMARY

The ecommerce did not disclose the deal size of the acquisitions

With this acquistion Flipkart is aiming at building and investing in core GenAI (GenAI) capabilities

Founded in 2024, Minivet AI offers a platform which transforms static product catalogue into engaging video content via GenAI

Ecommerce major Flipkart will acquire a majority stake in AI and ML startup Minivet AI to strengthen its GenAI capabilities.

In a statement, the IPO-bound company said it has signed definitive agreements to acquire the majority stake, without revealing the deal size.

Flipkart said that the acquisition is aimed at building and investing in core GenAI (GenAI) capabilities at a time when the ecommerce sector is moving towards visual, conversational, and AI-led discovery.

Founded in 2024 by Aditya Rachakonda, Minivet AI offers a platform which transforms static product catalogue into engaging video content via GenAI. Beyond video, it offers a broader suite of ecommerce AI capabilities, positioning itself as a full-stack AI partner with GenAI capabilities for online retail platforms.

This comes at a time when digital platforms are aggressively adopting AI to provide a better shopping experience to customers.

Flipkart’s competitor Amazon recently selected three Indian-origin GenAI startups — Hyperbots, Smallest AI, and Stimule in the third cohort of its AWS Generative AI Accelerator (GAIA).

Flipkart is also aggressively leveraging AI. For instance, during its Flipkart Tech Day 2025, the company said it has been using AI features for customer care and smarter product discovery.

In September, the ecommerce giant also acquired a majority stake in Pinkvilla India, a digital media platform, for an undisclosed sum to strengthen its appeal to younger audiences, especially Gen Z and millennials.

Flipkart, which is said to be eyeing an IPO next year, recently received in-principle approval from the National Company Law Tribunal (NCLT) to shift its domicile back to India from Singapore.

On the financial front, the ecommerce major’s marketplace arm, Flipkart Internet, crossed the INR 20,000 Cr revenue mark in FY25. Its operating revenue rose 14.4% YoY to INR 20,493 Cr during the year, while net loss declined 37% to INR 1,494 Cr from INR 2,359 Cr in FY24.

Amid the rising demand for quick deliveries, Flipkart is currently focusing on scaling its quick commerce business Flipkart Minutes. The quick commerce arm currently has 500 dark stores across cities like Bengaluru, Delhi NCR, Chennai, Hyderabad, Jaipur, Mohali and Rohtak. It is aiming to increase the store count to 1,000 by March 2026.