Propelling its leadership in smartphone segment, homegrown ecommerce major Flipkart has signed a Memorandum of Understanding for an exclusive partnership with Taiwanese smartphone maker ASUS.
Under the partnership, Flipkart will be the primary sales channel for ASUS ZenFones and both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.
On the marketing front, both companies will extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.
Commenting on the partnership, Kalyan Krishnamurthy, CEO, Flipkart, said, “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess — to build smartphones truly customised for India.”
While reaffirming its commitment to the Indian market, ASUS also announced support for digitising India and aiding the digital education of the needy in Indian society through its CSR initiatives.
On the partnership, Jerry Shen, CEO, ASUS, said, “As a core pillar of our consumer-centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market.”