Flipkart Readies For Festive Sale, Adds More Benefits To Plus Premium Membership

Walmart-backed ecommerce major Flipkart has rolled out an extension of its Plus Premium membership which will offer additional benefits to users, including extra discounts on selected products, early access to sales, and cashback as Supercoins.

The update has been rolled out for some customers and is going to offer up to 5% extra discount on products via Supercoins and 4% Supercoins up to 300 coins on every order.

According to the update, a Flipkart user also becomes eligible for membership on four purchases a year.

The eligible customers are also going to get daily and hourly offers under its Plus Hours programme. However, according to an app update, these offers will be limited to premium members. Before rolling out the update, Flipkart offered 2% SuperCoins up to 50 coins under its Plus programme, on every purchase with no access to daily and hourly deals.

The development comes right ahead of the Indian festive season – slated to start in late August and early September – and after rival Amazon had its Prime Day. Amazon announced over 45,000 product launches and fast deliveries to 25 cities. 

For Prime Day 2023, small business owners on Amazon launched more than thousands of new products across different categories under Amazon programs like Launchpad, Karigar, and Saheli, while local shops offered product discounts of up to 70% on different products.

Earlier this month, Walmart, said that the IPO of Flipkart remains its ‘long-term ambition’ after it bought out Tiger Global’s stake. 

This announcement came right after Walmart bought Tiger Global Management’s shares in Flipkart for $1.4 Bn, giving the hedge fund an exit from the company.

Also, the ecommerce major has recently ventured into the personal loan space in partnership with Axis Bank. Under this programme, Flipkart will provide personal loans of up to INR 5 Lakh with flexible repayment cycles ranging from 6 to 36 months.