Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?

Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?

SUMMARY

Flipkart is reportedly looking for a NBFC license

Phonepe has recorded 5 Bn transactions since launch

Phonepe was acquired by Flipkart in 2016

After making the unified payments business Phonepe a success, the ecommerce giant Flipkart has reportedly decided to venture into credit lending space with the introduction of a new entity. Flipkart is currently in the process of applying for a non-banking financial company (NBFC) license.

According to a report in Tech2, Flipkart’s new entity will be a credit lending platform for the buyers and sellers. The platform will be enabled with a cardless credit, buy-now-pay-later features and checkout finance. In addition, the platform will also reportedly provide working capital loans to sellers, among other things, multiple sources told Tech 2.

The report also clarified that Flipkart will not enter into personal lending. The platform just aims to focus on payments, credit lending, and facilitate buying and selling on the ecommerce platform. The sources added that the ecommerce platform will also offer its loyalty and cashback programme service, Super Coins, through the fintech venture.

Will Flipkart’s Fintech Venture Affect Phonepe?

Flipkart is making sure that the newest addition to the Flipkart Group does not end up hampering the well set up unified payments transfer (UPI)-backed Phonepe. For this, the company has molded the product offerings well in advance.

On one hand, Phonepe will solely focus on digital payments through UPI. On the other hand, Flipkart will be into credit lending and not focus on individual payments or UPI. Another source told Tech2 that Phonepe’s founder, Sameer Nigam, is not keen on getting into credit lending, even though it is a popular feature for an ecommerce company like Flipkart.

Currenlty, Phonepe has been separated from Flipkart and has set up its independent board and raise fresh funding from external investors. Founded in 2015 by Sameer Nigam, Rahul Chari and Burzin Engineer, Phonepe was acquired by Flipkart in 2016. Since then, it has grown to be one of the biggest UPI payments platforms in the country. Google Pay and Paytm are Phonepe’s biggest competitors in India.

Recently, Phonepe also announced that it has crossed over 5 Bn transactions on its platform. Between November 2018 to November 2019 alone, PhonePe recorded 1 Bn transactions, noting a 5x increase.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?-Inc42 Media
Flipkart Plans Another Fintech Play: Will It Be PhonePe’s Competitor?-Inc42 Media
You’re in Good company