In a tweet this morning, Flipkart Executive Chairman Sachin Bansal said: “Welcome Jabong India to the Flipkart family. We’ll create history together.”Welcome @JabongIndia to the @Flipkart family. We'll create history together.“Flipkart’s acquisition of Jabong is one of those deals that no one could have predicted, but after it has fructified, everyone says, “I knew this would happen!”“ So Flipkart is digging its heels. They already dominate fashion. And this will increase it. Amazon is not exactly known for fashion worldwide. Also, a cash buyout means that they have enough confidence about themselves.”“It may be fair to assume that Myntra saw value in the assets of Jabong, including brand, user base and team. However given the circumstance with the Jabong as an organization and the market dynamics, it is unlikely to be an exit that investors in Jabong are going to celebrate with champagne.”
— Sachin Bansal (@_sachinbansal) July 26, 2016