In two months of, Myntra going app-only. Its parent company, Flipkart has also decided to follow suit. Flipkart’s chief product officer Punit Soni said in a town hall meeting, “Flipkart will operate as only a mobile app from September.”(according to TOI).

Flipkart’s app will allow e-tailers to create personalized shopping experiences through user’s location, preferences and purchase patterns, a feature not attainable on website.

Commenting on this news, Flipkart said, “India is gradually transitioning from a mobile first to a mobile only country. At Flipkart, we have been following a mobile first approach and 70%-75% of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers.”

Presently valued at $11Bn, and having 45Mn registered users attracting over 10Mn daily visits and plans to more than double the GMV of its products to $8Bn this year.

Myntra has reportedly seen a 10% decline in sales post going app-only. Myntra said that before  closing the website, 90% of traffic and 70% of sales came from the mobile platform.

But Flipkart’s decision to go the same way indicates that the two companies are evidently sure, that it’s better to focus fully on mobile apps, which they believe is the future of this industry.

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