Online retailer, Flipkart has recently partnered with Euronet India, a secure electronic transaction processing and payment Solutions Company, to distribute Flipkart’s digital gift codes across the country.
The partnership will allow Indian consumers across major banks to use their online-banking portals and mobile banking applications to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion, using Euronet’s electronic transaction processing services. These digital gift codes will act as payment instruments for making ecommerce purchases.
This will not only allow them to able to gift these codes, but also use them for self-consumption on Flipkart.
“Globally, Euronet provides innovative payment alternatives that allow consumers the ability to purchase digital gift codes on a wide array of channels, in order to make purchases on various ecommerce sites,” says Himanshu Pujara, Managing Director of Euronet India.
Euronet offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, among others.
“In India, Euronet is working actively with all the mobile operators and direct-to-home providers in the country for rendering services to a multitude of channels. We are excited to foray into this growing segment and leverage our omni-channel distribution capabilities in this arrangement with Flipkart,” he added.