Flipkart, Ace Turtle JV To Bring Global Toy Giant Toys“R”Us Products To India
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Flipkart, Ace Turtle JV To Bring Global Toy Giant Toys“R”Us Products To India

08 Jun'21 | By
Flipkart, Ace Turtle JV To Bring Toys“R”Us Products To India
SUMMARY

Flipkart’s wholesale entity made a joint-venture with Ace Turtle to make this arrangement

The arrangement will bring products of Toys”R”Us and Babies”R”Us to India

This puts Flipkart in direct competition with Reliance backed Hamleys which is well established across malls in India

Ecommerce giant Flipkart announced that its wholesale entity in India has created a joint-venture with Ace Turtle, an omnichannel enablement platform and have together secured licensing rights for Toys“R”Us and Babies“R”Us. 

The joint venture has made a strategic arrangement with WHP Global, the controlling shareholder of toy and baby brands, Toys“R”Us and Babies“R”Us. With this partnership, both the brands will be available to consumers online through sellers in India.

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