Subscription Ecommerce Startup Flinto Raises INR 1.8 Cr. From GSF & Others

Chennai based Flinto, a subscription ecommerce startup designed to engage children in a meaningful way at home has raised INR 1.8 Cr from group of investors led by GSF. The other investors who participated in the round include Globevestor, a global online venture capital platform based in San Mateo in California, Asian Ecommerce Alliance GmBH and People Group.

The startup plans to use the raised funds to increase its marketing activities and to expand its operations.

Started by Vijaybabu Gandhi and Arunprasad Durairaj in 2013, Flinto is a theme-based monthly activity box for 3-7 year old children, it is designed to engage children in a meaningful way at home. Every month, it’s a new theme, filled with activities based on science, art and craft, custom illustrated books and games are delivered to the customers.

Flinto box has careful selection of contents that cover numerous development areas including fine motor, cognitive and gross motor, creativity, exploration, language, and social skills. Thus Parents don’t need to be worried about buying fun learning kits every month.

From 50 subscriptions for its boxes when it was started now Flinto ships 1,500 boxes to 230 locations in India. A single Flintobox costs INR 1,095 and the subscriptions’ are available for three months at INR 2,985 and for six months at INR 5,370.

Other startups offering a similar services include Canary Crate and Small Brown Box.