Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook

Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook

SUMMARY

With this latest investment, Fittr has raised $17 Mn in total equity funding till date

In 2021, Fittr secured around $11 Mn in funding from Elysian Park, Peak XV's seed fund Surge, and other investors

Fittr’s long-term goal is to make 50 Mn people fit, create career opportunities in fitness, and become a leading global platform for coaching

Pune-based fitness startup Fittr has secured funding of INR 28 Cr (around $3.5 Mn) from Zerodha’s investment arm Rainmatter.

With this investment, the startup will also get access to the entire ecosystem of health and wellness startups backed by Zerodha.

Fittr was started by Jitendra Chouksey as a WhatsApp group in 2014 to promote health. Eventually, it became a Facebook group and today the platform leverages technology and human coaches that help over 3 Mn people with their nutrition and fitness needs.

Fittr boasts over 250,000 monthly active users and has surpassed 5 Mn app downloads. It aims to make 50 Mn people fit, create career opportunities in fitness and become a leading global platform for coaching. 

The fitness startup has recently reported profits on a quarter level and has an annual recurring revenue run rate of INR 120 Cr.

“Once we clock profits year-on-year, we may eventually plan a public listing. That is my ultimate aim, but I want to build a sustainable profitable business before that,” Chouksey said in a statement.

“The primary focus for the next year or two is to generate effective employment for more than a thousand fitness and nutrition coaches,” he added.

In 2021, Fittr secured around $11 Mn funding from Elysian Park, Peak XV’s seed fund Surge, and other investors. With this latest investment, Fittr has raised $17 Mn in total equity funding to date.

Meanwhile, Rainmatter has invested in around 18 health and wellness startups, including Aroleap, Devils Circuit, Ultrahuman, Trunativ, and Humanedge.

Growing from a fintech fund and incubator at the beginning of 2016, Rainmatter has lately expanded its focus to sectors such as healthtech, edtech and climatetech. 

Its fintech portfolio includes startups such as smallcase, Ditto and Digio, while its health and wellness portfolio counts names such as The Whole Truth, Peesafe, among others. In addition, it has also invested in climate tech startups such as Akshayakalpa, Solarsquare, Zerocircle, Ossus, among others. 

In August last year, Rainmatter allocated an additional INR 1,000 Cr capital to invest in sectors such as health, education, and climate change.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook-Inc42 Media
Fittr Raises $3.5 Mn From Zerodha’s Rainmatter To Scale Up Its Fitness Playbook-Inc42 Media
You’re in Good company