FirstCry’s GlobalBees Invests INR 9 Cr in HealthyHey, Increases Stake to 80%

A day after FirstCry announced further investment in GlobalBees, the rollup subsidiary announced an investment of INR 8.9 Cr in its portfolio brand HealthyHey Foods. With this, GlobalBees’ shareholding in the health and nutrition startup increased to 79.6% from 60%. 

Notably, GlobalBees had initially acquired a stake in HealthyHey Foods in 2021 as part of its early portfolio expansion in the health and wellness segment.

Founded in 2016, HealthyHey sells nutritional supplements under brands like HealthyHey Nutrition and HealthyHey Sports. In FY25, the brand’s revenue stood at INR 89.7 Cr, over four times of INR 22.7 Cr revenue it registered in FY24. Its net worth for the fiscal year was INR 2.5 Cr.

Important to mention that FirstCry invested INR 146 Cr ($17 Mn) in the subsidiary over the past five months. After investing INR 73 Cr in GlobalBees in March, the company invested the remaining amount yesterday. 

Along with the investment from its parent entity on Thursday (September11), GlobalBees raised a total of INR 100 Cr in its Series C round.

FirstCry’s house of brands arm counts the likes of  home essentials brand The Better Home, jewellery startup Yellow Chimes, hair care brand Rey Naturals, The Butternut Company, among others, in its portfolio. About a month ago, GlobalBees acquired 10% stake in BPC startup Cloud Lifestyle Pvt Ltd for INR 60.3 Lakh. 

Meanwhile, the subsidiary has also faced a host of challenges this year, including an insolvency plea for INR 65 Cr filed with the NCLT and several leadership exits. CEO Nitin Aggarwal resigned in April, and three board representatives and other senior leaders have also left the company in recent months.

On the financial side, GlobalBees reported a 6% year-on-year increase in loss to INR 20.8 Cr in the June quarter of financial year ending March 2026 (Q1 FY26), while revenue rose 31% to INR 426.5 Cr. 

Meanwhile, FirstCry’s consolidated net loss declined 12% to INR 66.5 Cr in Q1 FY26, with operating revenue up 13% to INR 1,862.6 Cr. 

Shares of FirstCry ended trading on September 12 at INR 391.35 on BSE, up 0.35%.