FirstCry Shares Hit Fresh All-Time Low At INR 374.40

Shares of Brainbees Solutions Ltd, the parent company of kids-focussed omnichannel retailer FirstCry, fell nearly 1% during the intraday trading today to hit an all-time low of INR 374.40 apiece on the BSE. 

However, the stock recouped all losses to close Wednesday’s trading (February 19) session 3.55% higher at INR 390.75 on the BSE. It is to be noted that FirstCry shares nosedived over 9% in the last five trading sessions, ending in the red at all times.

Over the past month, the stock has tanked over 21%. In comparison, benchmark equity index BSE Sensex has slipped a little over 1% during the period.

FirstCry managed to trim its consolidated net loss by nearly 70% to INR 14.78 Cr in the December quarter of the ongoing fiscal year from INR 48.41 Cr in the year-ago period on the back of growth in its top line.

Its operating revenue jumped over 14% to INR 2,172.30 Cr in Q3 FY25 from INR 1900.19 Cr in the same period last year.

In its investor presentation, the management said that Q3 FY25 was the company’s best quarter in the last four years in terms of profitability. “We … achieved the highest adjusted EBITDA for our consolidated business as well as India-multichannel business in the last 4 years,” it said.

However, FirstCry appears to be facing headwinds in its international business. In the first nine months of FY25, its international arm processed 1.5 Mn orders, a marginal increase from 1.4 Mn orders it processed in the corresponding period in the previous fiscal year.

Notably, as of December 2024, FirsCry had about 1,136 modern stores (including company-operated and franchise stores), out of which 508 were company-operated. In Q3 FY25, the company shuttered 38 company-operated stores — for the first time since its inception.

Recently, the board of FirstCry approved an investment of INR 300 Cr in its wholly-owned subsidiary, Digital Age Retail Private Limited (DARP), which the company acquired in 2022.