FirstCry Q2: Loss Narrows 20% YoY To INR 50.5 Cr

Omnichannel kidswear brand FirstCry managed to trim its net loss for Q2 FY26 by 20% to INR 50.5 Cr from INR 62.9 Cr incurred in the year-ago quarter. On a sequential basis, loss declined 24% from INR 66.5 Cr. 

Operating revenue for the quarter under review grew 10% YoY and 13% QoQ to INR 2,099.1 Cr. Including other income of INR 38.2 Cr, total income for the quarter stood at INR 2,137.3 Cr. 

Meanwhile, total expenses jumped 10% YoY to INR 2,036.9 Cr. 

The company’s consolidated adjusted EBITDA zoomed 51% YoY to INR 120.8 Cr.  

During the quarter, FirstCry’s gross merchandise value (GMV) grew 11% YoY to INR 2,819.2 Cr. Unique transacting customer base also grew in line with the GMV growth, increasing 11% YoY to about 1.1 Cr. 

The company classifies its businesses into three categories – India multi-channel, international and GlobalBees. Here’s how each segment performed in the quarter:

India Multi-Channel: The September quarter was steady for the segment, with its revenue growing 8% YoY to INR 1,381.1 Cr and profit improving 26% YoY to INR 58.2 Cr. While orders served during the quarter under review grew 8% YoY to over 1 Cr, annual unique transacting customers increased 11% YoY to 1.1 Cr.

International Business: FirstCry’s international business’ revenue rose 13% YoY to INR 235.7 Cr, while its loss narrowed 44% YoY to INR 24.4 Cr. Quarterly customers and orders remained flat at 5 Lakh. During the quarter, FirstCry opened its first branded COCO (company owned, company operated) store in Saudi Arabia.

GlobalBees: FirstCry’s rollup arm saw its revenue jump 14% YoY to INR 492.9 Cr, while its loss reduced 33% YoY to INR 10.7 Cr. The company said that GlobalBees’ overall growth and margins were weighed down by the impact of rationalisation of ‘Other Brands’. It plans to rationalise this over the next couple of quarters.

Shares of FirstCry ended today’s trading session 2.61% lower at INR 333.85 on the BSE.