Fintech Startup Getepay Ropes In Cricketer Virender Sehwag As Investor

Jaipur-based fintech startup Getepay has roped in cricketer Virender Sehwag as its investor.

While the company did not disclose the funding amount, but said in a statement that it will deploy the fresh capital to expand its payment and digital services to 2.5 Mn merchants by 2025.

It also aims to expand its global footprint.

“We at Getepay are building digital offerings, especially for Bharat, which has excited me to be part of this journey,” said Sehwag.

Getepay claims to have raised around $4 Mn (around INR 33 Cr) so far. It counts the likes of Hyderabad Angels, ITI Growth Opportunities Fund and DBR Ventures LLP among its other investors.

Founded by Pravin Sharma in 2016, Getepay offers customised digital payment and commerce solutions to merchants. The company facilitates merchants with transaction, website and payment management options on its platform. It currently claims to have onboarded more than 1.5 Mn merchants as its consumers.

The development comes at a time when a lot of Indian startups are roping in sports personalities as investors and brand ambassadors.

For instance, Indian badminton player PV Sindhu, who is a prominent investor in the Indian startup ecosystem, recently backed D2C wellness brand Hoop and FMCG brand Better Nutrition. 

Similarly, Indian supplement brand Supply6 roped in former South African cricketer AB de Villiers as an investor and brand ambassador.

In April, Indian cricketer Shreyas Iyer invested an undisclosed amount of capital in healthtech platform Curelo. 

As per inc42 report, esteemed names like Sachin Tendulkar, Virender Sehwag, Sourav Ganguly, Neeraj Chopra and Hardik Pandya backed various Indian startups in 2023.