Noida-based fintech giant Paytm has introduced ‘Paytm Loyalty Points’ that can be accumulated by its users and can be used in all platforms and the offline merchant base of Paytm.
It has also announced that it will add more features to its loyalty programme in the coming few days.
The startup has been actively trying to onboard more and more customers on its digital payments platform. Just like ecommerce companies get traction by offering attractive discounts, fintech platforms offer cashbacks to attract customers and, Paytm has been doing this since its inception. Now, with the newly introduced Loyalty points, it further aims to increase its consumer base in India.
Deepak Abbot, Senior Vice President at Paytm, said, “This will further encourage our users to keep transacting using Paytm, and drive business growth for our merchant partners”
This development comes three days after Paytm announced that its QR feature now allows offline merchants to accept unlimited payments directly to their bank accounts at 0% charge. As part of the announcement, the company also revealed plans tot invest $77.5 Mn (INR 500 Cr) to conduct merchant training and awareness drives.
Ecommerce giants like Flipkart and Amazon are also working on their loyalty programmes. Amazon’s Prime subscription has already seen a considerable amount of success so for. The move by Paytm can be seen as a similar one.