Fantasy Sports Gaming Startups Rejig Plans As Coronavirus Delays IPL

Fantasy Sports Gaming Startups Rejig Plans As Coronavirus Delays IPL

SUMMARY

Fantasy sports startups claimed over 3x surge in the number of users during IPL last year

Founders told us any further postponement could impact startups significantly

Even as they review plans, startups cannot afford to ignore the threat from the pandemic

A mind-boggling 18 Mn-plus users were glued to their smartphone, tablet and PC screens to watch the final of the 2019 Indian Premier League (IPL), according to the official digital broadcasting partner Hotstar. Besides supporters of Mumbai Indians and Chennai Super Kings, millions of users were also keeping a keen eye on the match in a hope to win big on any number of fantasy sports platforms that have emerged in India over the past two years.“A lot of our business and marketing strategies revolve around the IPL season and delay in its schedule can certainly slow the proceedings,” he added.

And with many millions invested into fantasy sports platforms between last year and now, the 2020 IPL would have been one of the biggest events for fantasy sports gaming companies. But as with most businesses, the coronavirus pandemic has disrupted everything. With IPL being postponed to mid-April — if the spread of infection does not worsen in India — it’s come as nothing less than a setback for cricket enthusiasts as well as fantasy sports startups. With multimillion-dollar marketing and advertising plans put on hold, how deep will the impact be?

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