The Indian arm of social media giant Facebook has announced the launch of a new initiative, wherein it will be setting up an online startup hub to assist entrepreneurs in starting up and scaling their businesses. As part of the new project, the company is also planning to establish digital training centres to help enhance digital literacy among job seekers.
As per the official statement, Facebook is aiming to train over 500K Indians through these online hubs within the next three years. According to sources, the hubs are being launched in collaboration with local organisations.
Commenting on the development, a spokesperson from Facebook said, “We worked with local organisations, including Digital Vidya, EDII (Entrepreneurship Development Institute of India), Dharma Life and Startup India, to develop the learning curriculum, which is available on mobile in English and Hindi. The curriculum includes skills for tech entrepreneurs, including how to protect ideas, how to hire, how to go about getting funding, what regulations and legal hurdles one needs to consider and how to build an online reputation.”
Through the digital training services, Facebook is aiming to make users well-versed with a variety of new-age digital skills. To that end, the hubs will offer free access to social and content marketing tricks to anyone interested.
Additionally, the digital training platform will train users on social media basics, how to create marketable content, how to build a loyal audience, how to evaluate online activities and how to beat competition by staying ahead of the curve. The curriculum has been designed to help users learn new skills pertaining to personal branding, consumer behaviour, reputation management and digital storytelling.
Elaborating further, Ritesh Mehta, Head of Economic Growth Initiatives, India and South Asia at Facebook said, “Digital skills unlock opportunities, empower people to dream big, build products, grow businesses and foster communities. We want more people to have the opportunity to hone their skills, build businesses or create something for their community because investing in people can lead to incredible things.”