Advertising plays a key role when it comes to increase one’s user base. Perfect Marketing Mix comprises Price, Product, Place and Promotion. Okay, so you have developed your product and have come up with a decent competitive price and place is not an issue either but when it comes to promotion many are left baffled and end up with either a teeny-tiny user base or none at all. That’s when advertising comes into role as it informs people about the product.
Following this Facebook announced that it has now over 2 Mn active advertisers on its platform. To increase this already gigantic number the company has rolled out an ad manager app to make managing ads mobile. The app is initially available on iOS and allows users to create and edit ads, track spending and more.
The app has following features:-
- Track ad performance
- Edit existing ads
- Edit ad budgets and schedules
- Receive push notifications
- Create ads
The app has been in the U.S. only, but will roll out worldwide over the next few weeks, says Facebook. An Android version is also in the works and will launch later this year.
Try app here.