Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor

Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor

SUMMARY

Alpino, a Surat-based D2C health foods brand, secured $1.2 Mn (INR 10 Cr) in its first funding round led by actress Shilpa Shetty, aiming to enhance its offline presence and expand internationally.

Shilpa Shetty is now the brand ambassador for Alpino, which plans to launch over 20 new products in the next two years to boost its growth.

The company reported a 150% increase in revenue compared to last year and aims to become a 500 crore brand within two years.

Gujarat-based direct-to-consumer (D2C) health foods brand Alpino has raised $1.2 Mn (INR 10 Cr) in its maiden funding round from actor Shilpa Shetty, along with a host of angel investors, including Paresh Ghelani among others. 

With this funding, the startup has also roped in Shetty as its brand ambassador.

Alpino plans to use the fresh capital to boost its offline presence, drive overseas expansion and fuel product innovation. 

Founded in 2016 by Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani and Mahatva Sheta, Alpino offers a range of peanut-based products including peanut butter, super rolled oats, super muesli, and peanut protein isolate powder.

It aims to launch over 20 new products in the next two years.

“Alpino embodies this philosophy perfectly, they truly make healthy eating fun. Their natural peanut butter has been a staple in my home; my kids love it too,” Shetty said.

“Shetty’s dedication to transforming India’s approach to health and her genuine love for our products make her the ideal face for our brand,” Kanani added.

Alpino claims to has increased its revenue by 150% compared to last year and aims to become a 500 crore brand within two years.

The investment aligns with the growing trend of celebrities backing health and food startups in India. In June 2024, Olympian PV Sindhu invested in Greenday’s ‘Better Nutrition’ brand and became a strategic investor for D2C consumer health startup Hoop in July. 

Cricketer KL Rahul recently invested in Boldfit, a D2C fitness brand, and earlier this month, actor Mahesh Babu made a strategic investment in Fitday, a Hyderabad-based nutraceutical startup, through his production house GMB Entertainment.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor-Inc42 Media
Eyeing Offline Boost, D2C Health Foods Brand Alpino Ropes In Actor Shilpa Shetty As Investor-Inc42 Media
You’re in Good company