Exclusive: SuperYou Raises $7 Mn From V3 Ventures, Rainmatter

Ranveer Singh-owned D2C protein brand SuperYou has raised INR 63 Cr ($7 Mn) in its Series B round led by V3 Ventures. The round also saw participation from existing investor Rainmatter and Gruhas Collective Consumer Fund, sources told Inc42. 

The startup plans to use the fresh capital for R&D, to strengthen its distribution channel, and increase its employee headcount. 

While SuperYou declined to comment on Inc42’s queries on the fundraise, its regulatory filings with MCA confirmed the development. 

As per the startup’s valuation report, its post-money valuation stands at around INR 600 Cr to INR 660 Cr (about $66 Mn to $73 Mn).

SuperYou currently has an ARR of INR 150 Cr and intends to reach INR 1,000 Cr in annual sales in the next five years with 15% EBITDA, the sources added.

The funding comes a year after the startup raised capital from Zerodha’s Nikhil and Nithin Kamath. 

Launched in November 2024, SuperYou was founded under venture studio Think9 Consumer. Singh teamed up with Nikunj Biyani, the nephew of Future Group founder Kishore Biyani, to launch the venture.

The D2C brand started by selling protein wafers, before expanding its portfolio by launching protein powders and protein chips. 

SuperYou sells its products via its website, ecommerce platforms like Amazon and Flipkart, quick commerce apps like Zepto, Blinkit, and Swiggy Instamart, and offline retail stores such as Reliance Fresh, Wellness Forever, 7/11 among others. 

The fresh fundraise has come at a time when there is a growing demand for nutrition brands. Yesterday, Moneycontrol reported that FMCG giant Marico is in talks to acquire Bengaluru-based Cosmix Wellness for about INR 300 Cr. Sports nutrition brand Fast & Up is also in talks to raise $70 Mn, Mint reported last month.