Exclusive: Ranveer Singh’s SuperYou Bags Funding From Kamath Brothers

SUMMARY

SuperYou, cofounded by Ranveer Singh and Nikunj Biyani under Think9 Consumer, received the funding from Zerodha’s venture capital arm Rainmatter Capital

Launched last month, SuperYou currently sells protein wafers in various flavours, and plans to utilise the capital to scale up production and launch protein products in various other categories

SuperYou plans to invest INR 40 Cr to INR 50 Cr over time and aims to achieve INR 500 Cr revenue within the next five years

Bollywood actor Ranveer Singh’s recently launched protein supplements brand SuperYou has raised Series A funding from Zerodha’s Nikhil and Nithin Kamath, the startup’s cofounder Nikunj Biyani told Inc42.

The startup received the funding from Rainmatter Capital, the venture capital arm of Zerodha. However, Biyani didn’t disclose the funding amount.

Launched in November, SuperYou was founded under venture studio Think9 Consumer. Singh teamed up with Biyani, the nephew of Future Group founder Kishore Biyani, to launch the venture.

SuperYou currently sells protein wafers in various flavours. It plans to utilise the fresh capital to scale up production and launch protein products in various categories such as breakfast cereals, biscuits, powder, and snacks.

“We want India to transform from a protein deficient to protein sufficient country. For this we will bring protein in different forms,” Biyani said.

The cofounder added that the startup has priced its products aggressively to make it accessible to more users.

SuperYou plans to invest INR 40 Cr to INR 50 Cr over time and aims to achieve INR 500 Cr revenue within the next five years.

Currently, SuperYou sells its products via its website, and platforms like Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart. The startup’s products can also be found in offline retail stores such as Reliance Fresh, Noble Plus, WellnessForever, and 7/11 among others.

SuperYou is the latest venture of Think9 Consumer, which counts the likes of The Good Bug, Kingdom of White, Sorrentina, among others, under its portfolio.

Similarly, SuperYou is an addition to the ever expanding health and fitness portfolio of Rainmatter Capital. Ditch The Guilt, Evolved Foods, and Fittr are among the over 20 health and fitness startups in its portfolio.

The funding comes at a time when health and wellness focussed brands are seeing a lot of interest from investors amid rising awareness about healthy lifestyle. Last month, The Good Bug, a gut health and wellness D2C brand founded by Keshav Biyani, cousin of Nikunj Biyani, also bagged funding. Inc42 exclusively reported that the startup raised $3.5 Mn in its extended Series A funding round from Sharrp Ventures – the family office of Marcio Group chairman Harsh Mariwala.

Zydus Wellness, the maker of Complan, has entered into a definitive agreement to acquire Naturell, the owner of Max Protein, for INR 390 Cr. Last year, FMCG major ITC also acquired Yoga Bar.