Exclusive: Morning Cart Founder’s RePut.ai Bags Funding To Provide Supply Chain Management Solutions

BigBasket-acquired grocery delivery platform Morning Cart’s cofounder Anuj Bishnoi’s new B2B SaaS venture RePut.ai has emerged out of stealth mode and raised close to $1 Mn (INR 8.6 Cr) as a part of its Pre-seed funding round led by GrowthCap Ventures.

The round also saw participation from multiple angel investors, including BigBasket cofounder Vipul Parekh, TableSprint’s Abhijeet Kumar and Deloitte India partner Vishal Jain among others.

The Bengaluru-based startup plans to deploy the freshly raised capital to shore up its tech stack, hire more and expand its footprint globally.

Founded in April 2024 by Bishnoi, Rohit Mahatma and Amit Bishnoi, RePut.ai is a B2B SaaS platform that leverages AI and blockchain to offer supply chain management solutions for businesses. The startup’s offerings enable companies to track product procurement, gauge real-time analytics, monitor supplier watchlist, among others. 

RePut.ai’s unique selling proposition (USP) also lies in helping businesses track carbon emissions across the supply chain. In addition, the Bengaluru-based SaaS startup also offers a verified recycling network.

GrowthCap Ventures’ founder and general partner Pratekk Agarwaal said, “RePut.ai stands at the forefront of climate tech innovation,tackling some of the most pressing challenges of our time. Their pioneering SaaS platform redefines supply chain transparency, enabling brands to seamlessly align profitability with sustainability, “ 

Bishnoi has founded his new startup at a time when more and more seasoned entrepreneurs are floating their new venture. Just days ago, B2B marketplace Udaan’s cofounder Amod Malviya also launched his new startup ‘Pre6’. 

In November 2024, Koo cofounder Mayank Bidawatka secured $4 Mn in seed funding for his consumer tech platform Billion Hearts Software Technologies. 

Prior to that in October, PaySense cofounder Prashanth Ranganathan also launched his new overseas education-focussed fintech startup Zinc and raised $25.5 Mn in a seed round. In the same month, upGrad’s cofounder and managing director Mayank Kumar also stepped down from his executive role at the edtech unicorn to launch a new venture.

Notably, RePut.ai has also raised capital at a time when India’s SaaS ecosystem is getting a lot of traction from the investors on the back of the AI revolution. 

For instance, in November, AI SaaS startup Ennoventure secured $8.9 Mn in a Series A round led by Tanglin Venture Partners. Prior to this in September, B2B SaaS platform Zintlr raised INR 7.5 Cr in a seed round led by Jain Investment Advisors’ founder Om Jain. Around the same time, SaaS startup Pepsales secured $1.1 Mn in a pre-seed round to help B2B SaaS companies create personalised product demos. 

As per Inc42 data, Indian SaaS startups raised a cumulative $2.1 Bn in funding in 2024, up 31.25% from $1.6 Bn in 2023. Overall, the SaaS opportunity in the country is estimated to surpass the $70 Bn mark by 2030.