Ex-Flipkart Executive’s ZILO Bags $4.5 Mn To Expand Its Quick Fashion Delivery Play

Fashion-focussed quick delivery platform ZILO has raised $4.5 Mn (INR 38.5 Cr) in seed funding round co-led by Info Edge Ventures and Chiratae Ventures. 

The Mumbai-based startup plans to deploy the fresh proceeds to strengthen its hybrid supply chain model, get to product market fit (PMF), partner with more brands and expand operations.

Founded in 2025 by former Flipkart and Myntra executive Padmakumar Pal, along with Bhavik Jhaveri, ZILO is an online fashion marketplace which offers trending fashion outfits from various brands such as Levi’s, Louis Philippe, United Colors of Benetton, Rare Rabbit and Jack & Jones among others. 

The startup claims that what sets them apart from other online fashion platforms is their omnichannel supply chain where it offers its products online and also has offline presence. Also, it allows its customers to return items immediately upon delivery. Users can order outfits of different sizes and use the ‘home trial’ option. 

Upon delivery, a ZILO representative will wait for 30 minutes and users can return items that do not fit them on spot. 

Following the quick commerce trend, ZILO also claims to deliver products in 60 minutes. 

“ZILO is creating a space which has the best blend of Online and Offline retail experiences, where speed, quality, and curation can coexist,” said Pal. 

The Emergence Of Quick Commerce In Fashion

The success of quick commerce majors like Zepto, Swiggy Instamart and Eternal’s Blinkit has given validation to founders in the fashion retail industry to bring quick delivery in the segment too. While 10 minute delivery is available in groceries and essential goods, there is still a gap in the online fashion retail space. 

This notion has given birth to various homegrown startups like Blip, KNOT and Slikk among others to become the household name in the quick fashion commerce. 

For instance, Blip, founded in 2024 by Ansh Agarwal and Sarvesh Kedia, started its operation in October last year. Though currently bootstrapped, it has 25,000 stock keeping units and has partnered with top brands like United Colors of Benetton, Tommy Hilfiger, Celio and Park Avenue, among others. It currently operates in Mumbai and Bengaluru and plans to expand operations to other cities. 

Another quick fashion delivery platform Slikk has raised about $13 Mn in 2025 itself. It is backed by the likes of Lightspeed, Multiply Ventures and Nexus Venture Partners, among others. The startup plans to introduce new categories, expand into new pincodes and also introduce ‘instant returns’ feature to its offerings. 

Meanwhile, Archit Nanda and Rachit Bansal’s quick fashion startup KNOT is also in talks with Kae Capital to raise $3 Mn while online fashion retail major Myntra’s M-Now has also joined the quick fashion commerce bandwagon and expanded its operations to Delhi NCR and Mumbai this month after piloting the project in Bengaluru last November. 

All the big emerging players in the quick fashion commerce segment are fighting it out to grab their share of the pie in India’s online fashion retail space which is expected to reach $35 Bn mark by the financial year 2027-28 (FY28).