Eventifier, a Bangalore-based startup that aggregates and then creates archives of social media content from conferences, has raised around $500,000 in a seed round from Accel Partners and KAE Capital.
Founded by three young entrepreneurs (from Mangalore) Jazeel Badur Ferry, Nazim Zeeshan and Mohammed Saud in June 2012, Eventifier is a social media content aggregator tool which automatically brings together all the fragmented audience generated content for an event from around the web. The platform enables event organizers and attendees to get a quick glimpse of all audience generated social media content related to an event.
Eventifier so far has grown to archive more than 2000 events across the world.
“Eventifier is a powerful tool as it aggregates content around an event from different social media including photos, videos, tweets, details of contributors and slides from/on an event, using hash-tags and keyword “, says Jazeel, one among the three founders at Eventifier.. The trio met each other at college while pursuing their Computer Science Engineering degree. After graduating from college in 2010, they decided to take the road less travelled – to become entrepreneurs.
The three founders freelanced as web-developers and focused on attending as many events as possible to learn as much about new technologies, entrepreneurship, marketing and product development. But they realized, as much as they wanted, they could not attend all the events. They spent hours going through digital media to gain knowledge from events they could not attend. Thus was born the idea of collating all social media related to an event – a kind of an event archive.
“There hasn’t been a way for event managers to do it effectively”, says Nazim Zeeshan the technical co-founder of the startup.