NCR-based startup accelerator Espark Viridian has launched its first ever online startup case study content. Dubbed as Case In Point, the competition, which is being held from December 2017-January 2018, aims to help budding entrepreneurs understand and solve the key challenges faced by real startups.
As part of the contest, participants will also get the opportunity to have their solutions tested and evaluated by a panel of mentors.
Speaking about the objective behind Case In Point, Espark Viridian Director Vibhuti Channa stated, “Entrepreneurs need lots of mental acuity and problem-solving skills to succeed in the Indian startup world. Exposure to real startup problems can truly help shape the budding entrepreneur’s mindset to face the upcoming challenges.”
The competition is being held in two rounds. Round 1 consists of an online case study quiz, wherein participants need to choose from 3 real-world industry problems and solve the challenges commonly associated with it. The current iteration of Case In Point focusses on the following case studies: an IT-based vehicle repair and services platform, a real estate search engine/aggregator and online furniture rental startup.
Through this exercise, the organisers are looking to put the participants into the shoes of a real, running startup, where they will need to understand how the startup is doing and then answer questions based on the key challenges faced by the startup in question.
From the initial pool of candidates, the top 20 will move on to Round 2, which will be a live event held at antiSOCIAL in Delhi. As part of the second round, participants will be divided into teams of two, following which they will have to solve 10 in-depth case studies and come up with creative solutions on all aspects of the business such as product development, operations, marketing, designing and technology. All within 30 minutes!