Factors.ai Bags Funding To Help Businesses In Marketing Analytics

SUMMARY

The startup is based out of the US and was launched in 2020 by Aravind Murthy, Praveen Das and Srikrishna Swaminathan

Factors.ai offers features including account intelligence, individual account analysis, sales funnel and revenue attribution

The startup aims to use the funds to scale its teams, including sales, marketing, and customer success

Enterprisetech startup for B2B marketing, Factors.ai has secured $3.6 Mn in a pre-Series A funding round led by Stellaris Venture Partners. Existing investors including Elevation Capital and Emergent Ventures also participated in the round.

Besides, angel investors including Vetri Vellore, founder of Microsoft-acquired Ally.io, Sreedhar Peddineni, cofounder and chief executive of GTM Buddy, Khadim Batti, cofounder and CEO of Whatfix and others were also part of the funding round.

Founded in 2020 by Aravind Murthy, Praveen Das and Srikrishna Swaminathan, the US-based startup helps B2B marketing teams to make use of their diverse customer data and make decisions accordingly. It leverages this data to enable sales teams to target the right accounts at the right time, maximising pipeline generation.

The startup offers account intelligence, individual account analysis, sales funnel and revenue attribution. Factors.ai primarily has a clientele spread across India and the US.

According to the startup, Factors.ai aims to use the freshly raised funds to scale its teams, including sales, marketing, and customer success. Additionally, it also plans to strengthen its product and engineering divisions.

Commenting on the funding round, cofounder Swaminathan said, “With our industry-leading solutions, we are poised to make a profound impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering value to our customers. We also plan to achieve profitability and expand our customer base.”

In August 2021, the startup had bagged $2 Mn seed funding from its existing investors Elevation Capital and Emergent Ventures.

With increased dependence on technology for business processes, enterprisetech startups have grown in India. According to Inc42’s data, the industry secured an impressive $7.2 Bn in funding in over 500 deals in 2021 and 2022.

Earlier this month, B2B cloud manufacturing startup Frigate bagged $1.5 Mn seed funding to scale up its digital manufacturing ecosystem to cater to clients globally.

Yet another enterprisetech startup, which also happens to be one of the competitors of Factors.ai, PYOR bagged $4 Mn seed funding led by Castle Island Ventures to enhance its core infrastructure expansion and product platform.