[Update] EaseMyTrip To Acquire 5 Businesses For INR 514 Cr

EaseMyTripTo Acquire Stakes In 4 Entities For INR 169 Cr

SUMMARY

While EMT plans to buy 49% stake in SSL Nirvana for INR 100.5 Cr, it will also acquire 49% stake each in Levo Beauty and Doodles for INR 24.5 Cr each.

However, the investments will be subject to shareholder approval and completion of certain customary conditions

Shares of EMT have halved on a YTD basis amid a slowdown in its air ticketing business, unplanned experiments and corporate governance issues

Update | November 4, 16:07 IST

Following up on its earlier announcements, Easemytrip has entered into definitive agreements for the below mentioned acquisitions:

100% stake in Gurugram-based property developer AB Finance for INR 194.4 Cr to acquire its premium properties in Sector 53, Gurugram.
Acquisition of 50% stake in London-based Three Falcons for INR 175 Cr to enter into the UK’s hospitality business.
Buying 49% stake in real estate and commission agent services’ chain Nirvana for INR 100.5 Cr.
Acquiring 49% stake in beauty business Levo for INR 24.5 Cr.
Buying 49% stake in dining company Javaphile for INR 19.6 Cr.

All of these acquisitions would be made through equity share swap, that is, EaseMyTrip would issue its own new fully paid-up equity shares to the aforementioned businesses.

The company had intimated about a total of seven acquisitions on August 14 and October 17. As of now, it hasn’t entered any definitive agreements with Pooja Entertainment-parent Vashu Bhagnani Industries Ltd and sports entertainment startup Doodles.

Original | October 18, 04:53 IST

Online travel aggregator (OTA) EaseMyTrip’s (EMT) board yesterday approved the acquisition of 49% stake each in four companies.

In a filing with the exchanges, EMT announced the following acquisitions, which will be undertaken via share swap:

To buy 49% stake in leisure-focussed travel booking platform Javaphile Hospitality for INR 19.6 Cr via
To purchase 49% stake in sports entertainment startup Doodles for INR 24.5 Cr
To acquire the stake in real estate entity SSL Nirvana Grand Golf Developers Pvt. Ltd. for INR 100.5 Cr
Pick up 49% shareholding in Levo Beauty for INR 24.5 Cr

At its meeting on October 17, the company’s board approved the draft definitive agreements for acquiring the stakes in the four companies. However, the investments will be subject to shareholder approval and completion of certain customary conditions.

“These acquisitions mark a significant milestone in our journey to build a truly integrated travel and lifestyle ecosystem. Each company brings distinct capabilities that strengthen our portfolio, expand our customer reach, and create new avenues for growth…,” said EaseMyTrip cofounder and chief managing director Nishant Pitti.

Part of EMT’s broader 2.0 roadmap to strengthen its ecosystem, each of the acquisitions bring something to the table. Marking its entry into the wellness and lifestyle segment, the listed OTA said that the investment in Levo Beauty, which operates spas and salons, will enable it to bundle Levo’s offerings with its luxury and the corporate travel packages.

‘Levo’s scalable business model and strong brand presence further provide potential for rapid expansion into Tier-1 and Tier-2 cities, enhancing customer engagement and lifetime value,” said the listed OTA in a statement.

EMT also said that its investment in Javaphile will open doors for the company to offer bundle packages spanning dining and leisure activities. “Investing in Javaphile is also strategic as it gives EaseMyTrip a leverage to diversify its revenue streams leading to secure a stronger foothold in the competitive travel and tourism landscape,” added EMT.

With Doodles, which offers arcade gaming and play areas for kids, the listed OTA sees synergies in “curated, high-margin family and corporate experiences” that extend EaseMyTrip’s value propositions beyond travel into lifestyle and recreation.

“For a foothold in leisure infrastructure EaseMyTrip has put its acquisition in SSL Nirvana. This investment allows EaseMyTrip to integrate hospitality and experiential stays with its travel offerings, creating long-term capital appreciation and enriching the company’s luxury travel portfolio,” added EMT.

The announcements come at a time when EaseMyTrip’s stock has been on a freefall. Shares of the company have halved on a year-to-date (YTD) basis amid a slowdown in the core revenue generator (air ticketing), unplanned experiments, corporate governance issues and the departure of cofounder and MD Prashant Pitti.

The company’s consolidated net profit also crashed 99% YoY to INR 44.3 Lakh in Q1 FY26, while operating revenue nosedived 25% YoY to INR 113.8 Cr during the quarter. This has eroded investor confidence and the stock has been on a downward spiral.

Shares of EaseMyTrip ended Friday’s session 1.24% lower at INR 7.98 on the BSE.