California-headquartered company with an office in Bengaluru Liferay has made an investment of undisclosed amount to pick up a controlling stake in Virginia-based Account-Based Marketing (ABM) business of Triblio.
Liferay has committed to an ongoing strategic investment for Triblio. The investment allows Liferay to explore opportunities for its DXP audience to further enhance and personalise the customer journey with account-specific content and messaging.
Liferay DXP has some reporting built into the product which allows you to understand how users in your User Segments are using the system.
In turn, Triblio will continue to focus on delivering long-term customer value and product innovation.
Founded in 2013 by Andre Yee and Jason Jue, Triblio offers account-based advertising, web personalisation, sales orchestration, account scoring and analytics, all powered by its unique AI-based purchase intent engine.
Triblio provides its services to over 100 customers and has recorded triple-digit annual year over year growth.
Bryan Cheung, CEO, Liferay said, “Triblio represents the next generation of B2B marketing cloud and we are fully committed to investing in the platform and growing Triblio’s ABM business. Existing Liferay DXP customers will reap the benefits of this investment over time as we continue to help organizations build long-term relationships and deliver value to customers across their lifecycle.”
Triblio will continue to operate as an independent entity led by CEO Andre Yee.
“We are excited to receive Liferay’s investment. With their strategic commitment, we intend to extend our market reach and invest significantly in our customer success and product development teams,” said Andre Yee, CEO of Triblio.
In 2014, Triblio raised $3.4 Mn in seed funding and was named by CIO.com as a marketing automation software startup to watch in 2015.
Liferay founder Cheung said in a recent interview that content management, portal, collaboration, and commerce are table stakes for digital experience platforms today and should come with these capabilities out of the box.
As the companies look to bring improved customer engagement and content targeting capabilities to enterprises, they look forward to customer success and in giving back to the wider community.