Delhivery Founder Sahil Barua Joins Nestasia’s Board

Days after quitting Swiggy’s board, logistics major Delhivery’s founder and CEO Sahil Barua has now joined D2C home decor and lifestyle brand Nestasia’s board. 

With this move, Nestasia aims to boost its operations, accelerate channel growth and expand its footprint. 

Besides, the startup also looks to strengthen its omnichannel distribution.

Barua brings his experience of solving complex operational challenges at scale which will help Nestasia in accelerating its omnichannel strategy. 

Earlier this month, Barua resigned from the position of Swiggy’s independent director due to increased professional commitments. 

Nestasia cofounder Anurag Agrawal said,“We’re at an inflection point. Sahil’s entry is not just timely—it’s transformational. His journey of building a tech-first, high-performance company from the ground up offers us a lens to reimagine scale, execution, and sustained consumer delight.”

Founded by husband-wife duo Anurag and Aditi Murarka Agrawal in 2019, Nestasia offers a curated selection of home decor and lifestyle products across eight key categories including dining, kitchen, decor, bath and bags among others. The startup claims to have more than 7,000 products and 500K customers.

Besides selling its product online, Nestasia’s retail stores are also available in seven Indian cities including Kolkata, Hyderabad, Pune, Noida, Dehradun, Bengaluru and Chandigarh.

Last year, the startup bagged $8.5 Mn (around INR 69.32 Cr) in an undisclosed funding round co-led by Susquehanna Asia VC and Stellaris Venture Partners. 

Back then, Nestasia said that it would utilise the funds to expand its team and offline store, venturing into new categories and brand building.

The company aims to open 30 stores by the end of 2025, deepening its presence in existing cities and expanding to newer ones.

India’s Home Decor Space 

India’s home decor market is undergoing a transformation as consumers’ demand is shifting to more sustainable and aesthetically pleasing furniture and appliances for their homes.

To fulfill this demand shift, several D2C startups are raising funds to enhance their product line. 

Last year, cross border B2B home decor brand Trampoline raised $5 Mn in seed funding to boost its supply chain and sourcing capabilities, accelerate new product development and grow its team.

On the other hand, D2C furniture and mattress startup Wakefit is looking to hit the public market with an IPO of INR 1,500-2,000 Cr (around $173-231 Mn). It is pertinent to note that D2C furniture brand Pepperfry was also eyeing an IPO. However, the company shelved its plan to focus on growth and profitability. 

As per a report by Ken Research, India’s home decor market is valued at $400 Mn.