Delhi Based Retail Tech Startup, Primaseller Gets Funded From Mumbai Angels

Delhi-based Primaseller, a retail tech startup has raised an undisclosed amount in angel funding led by Mumbai Angels. Aniruddha Malpani, a member of the angel network, led the funding round with participation from US-based tech entrepreneur Kishore Ganji and others.

Started in 2013 by ex-Rocket Internet employee Ali Mohammed, an IIM (L) alumnus alongwith Vivek Subramanian, an ex-AOL, Primaseller’s vision is committed to helping small and medium retailers across India. The startup is building technology that enables them to streamline their operations across multiple channels and helps them discover and manage new channels of sales.

Its technology is already integrated with online channels like eBay, Amazon and Flipkart.

Primaseller which was accelerated by coworking hub 91Springboard in Delhi, will be relocating its office to Bangalore