DeHaat Buys AgriCentral To Expand Digital Services Suite For Farmers

DeHaat Buys AgriCentral To Expand Digital Services Suite For Farmers

SUMMARY

DeHaat has bought Olam Agri-owned farm advisory platform AgriCentral through an all-cash business transfer agreement

With this strategic acquisition, DeHaat looks to expand its suite of digital services for farmers, increase reach among the farming community and strengthen its position as India’s largest full-stack agritech platform

AgriCentral is an app-based platform for Indian farmers with over 10 Mn users. Founded in 2018, it offers real-time crop prices, personalised crop planning, health diagnostics, and community interaction

Agritech startup DeHaat has bought Olam Agri-owned farm advisory platform AgriCentral through an all-cash business transfer agreement.

With this strategic acquisition, DeHaat looks to expand its suite of digital services for farmers, increase reach among the farming community and strengthen its position as India’s largest full-stack agritech platform.

AgriCentral is an app-based platform for Indian farmers with over 10 Mn users. Founded in 2018, it offers real-time crop prices, personalised crop planning, health diagnostics, and community interaction. 

Leveraging technologies like GPS, satellite imagery, big data, machine learning, and image analytics, AgriCentral drives the transition to digital farming.

DeHaat cofounder and CEO Shashank Kumar said, “DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across more than 120,000 villages through a network of over 15,000 DeHaat Centres.”

“AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanisation, insurance, and cattle advisory to enhance the livelihoods of our farmers,” he added.

With the deal, DeHaat will now serve over 12 Mn farmers nationwide and aims to surpass its 2024 farmer network target.

Founded in 2012 by Kumar and Amrendra Singh, DeHaat is a comprehensive agritech platform that provides end-to-end agricultural services to farmers. This includes quality agricultural inputs, personalised farm advice, financial access, and market connections to sell their produce. The startup has raised $221 Mn from investors, including Temasek and Prosus Ventures, and was last valued at $700 Mn.

The company has expanded its digital network to over 15,000 DeHaat centres across 11 states, offering personalised crop advisory and digital farmer services to 2.7 Mn farmers. Through these centres, DeHaat distributes more than 3,000 agricultural inputs and has secured exclusive distribution partnerships with 10+ global bio agri-input innovators to support sustainable agriculture.

The Gurugram-based startup’s consolidated net loss widened by 3.76% to INR 1,133.1 Cr in the financial year 2023-24 (FY24) from INR 1,094.4 Cr a year ago, largely due to a surge in overall expenses.

However, it managed to trim its operating losses by 42% YoY in FY24 and was on track to achieve breakeven by the last quarter of the ongoing financial year (Q4 FY25).

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DeHaat Buys AgriCentral To Expand Digital Services Suite For Farmers-Inc42 Media
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