OTA market is expected to reach at $39.09 by 2021
OTA segment is growing at an average annual rate of 16%
Non-participation of hoteliers in online promotions of OTAs affects their sales
The recent digital growth of India has helped many sectors to come and earn online. One such industry that jumped onto to bandwagon of this digitisation ride was travel and tourism, which is now expected to reach $39.09 Bn by 2021.
According to a recent report by the Competition Commission of India called ‘Market Study On Ecommerce In India’, the country’s online travel agency (OTA) market is growing at an average annual rate of 16% between 2015 and 2021.