The platform has been developed by Quikr in partnership with Vivek Bohra, a filmmaker and casting director, Aadore Mukherjee.
It claims to offer tailored solutions to cater to the needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production.
Talking about the launch, Pranay Chulet, founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”
According to an official statement, the Indian media and entertainment sector alone is expected to be worth $29.11 Bn by 2019.
Dazzlr allows actors to list themselves for free, but there’s a fee to apply for selected roles. The platform enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions.