Dairy Brand Sid’s Farm Ropes In Cintelio Cofounder Sunil Potturi As CTO

Telangana-based dairy brand Sid’s Farm has roped in Sunil Potturi as its new chief technology officer (CTO). 

With more than 20 years of experience across consulting, product development, strategy and operations management, Potturi will help in driving Sid’s Farm’s growth, the company said in a statement.

Prior to joining Sid’s Farm, Potturi held notable roles, including cofounder and chief executive at Cintelio, which was acquired by High Radius, where he served as associate vice president. 

Besides, he also worked with Mediamint as chief delivery officer, supporting global clients in digital marketing and technology services. 

Earlier in his career, Potturi was with Deloitte Consulting in the greater Los Angeles area, leading teams in technology and operations.

“His (Potturi’s) strategic vision and passion for technology perfectly align with our mission to deliver high-quality products and services,” said Sid’s Farm founder Kishore Indukuri.

Speaking to Inc42, newly appointed Potturi said, “I’ve been a customer and an investor of Sid’s Farm. Being from Hyderabad, it’s also a matter of pride that the local city brand is kind of ramping up to the rest of India.”

He holds a Bachelor of Engineering from CBIT, Hyderabad, and has completed the Senior Management Program from the Indian Institute of Management, Ahmedabad.

Sid’s Farm was founded by Indukuri in 2016. Currently, it serves around 20,000 customers daily on a subscription basis, offering a range of products, including milk, ghee, butter, curd, paneer, buttermilk and lassi.

It has raised a total funding of $1 Mn so far and counts Abhinav Gorukanti, Cogniphy, Feroze Mohammed, Goutham Reddy and Hapgrow among its backers.

The company operates in the direct-to-consumer (D2C) space, ensuring superior quality, a sustainable ecosystem, and strong relationships with their farmers.

Sid’s Farm competes against the likes of companies like Country Delight, Akshayakalpa, Milky Mist and MilkLane, all of which emphasize quality and direct-to-consumer delivery models.