Dairy Brand Sid’s Farm Raises $10 Mn, Week After Roping In New CTO

Just a week after Sid’s Farm roped in Sunil Potturi as its new chief technology officer, the dairy brand has now secured $10 Mn (INR 83 Cr) in a Series A funding round co-led by Omnivore and Narotam Sekhsaria’s family office.

The Telangana-based startup plans to use the freshly raised money to strengthen its manufacturing capabilities, team building and expanding to cities like Hyderabad and Bengaluru.

Kishore Indukuri, founder of Sid’s Farm, said, “This investment will accelerate our growth in Hyderabad and Bengaluru. We strongly believe that there is an opportunity to serve over 1,00,000 families every day in these two markets alone.”

Founded in 2016 by Indukuri, Sid’s Farm currently serves around 20,000 customers daily on a subscription basis, offering a range of products, including milk, ghee, butter, curd, paneer, buttermilk and lassi.

The startup’s latest funding comes over a year after it reportedly raised $1 Mn in a bridge funding round  from investors, including Abhinav Gorukanti, Cogniphy and Hapgrow among others.

Meanwhile, Potturi, who has recently joined Sid’s Farm as CTO will leverage his expertise across consulting, product development, strategy and operations management to help in driving the startup’s growth.

Prior to that, Potturi held notable roles, including cofounder and chief executive at Cintelio, which was acquired by High Radius, where he served as associate vice president. 

Speaking to Inc42, newly appointed Potturi said, “I’ve been a customer and an investor of Sid’s Farm. Being from Hyderabad, it’s also a matter of pride that the local city brand is kind of ramping up to the rest of India.”

The company operates in the direct-to-consumer (D2C) space, ensuring superior quality, a sustainable ecosystem, and strong relationships with their farmers.

Sid’s Farm competes against the likes of companies like Country Delight, Akshayakalpa, Milky Mist and MilkLane, all of which emphasize quality and direct-to-consumer delivery models.