Exclusive: D2C Brand P-TAL In Talks To Raise INR 30 Cr Funding

Exclusive: D2C Brand P-TAL In Talks To Raise INR 30 Cr Funding

SUMMARY

P-TAL is in advanced discussions to raise INR 30 Cr (about $3.5 Mn) in its pre-Series A funding round

The fundraise will catapult the startup’s post-money valuation to INR 150 Cr (about $17 Mn)

The Shark Tank fame startup plans to utilise the fresh capital to expand its presence in India and the US

D2C startup P-TAL is in advanced discussions to raise INR 30 Cr (about $3.5 Mn) in its pre-Series A funding round from its existing investors and a new investor, sources told Inc42.

The funding round will see participation from existing investors like Titan Capital, Anicut Capital, and some angel investors. The round will be led by a top VC firm, the sources said, without disclosing the name.

The fundraise will catapult the startup’s post-money valuation to INR 150 Cr (about $17 Mn)

P-TAL declined to comment on Inc42’s queries on the funding round. 

The Shark Tank fame startup plans to utilise the fresh capital to expand its presence in India and the US. P-TAL entered the US about six months ago, the sources said, adding that the US market now accounts for 38% of its revenue.

As per a recent LinkedIn post of P-TAL cofounder Aditya Agrawal, the startup’s US business is currently generating a revenue of $100K per month.

Overall, P-TAL is on track to close the ongoing financial year (FY25) at a revenue of INR 30 Cr and is eyeing a revenue of INR 100 Cr in FY26, the sources added.

Founded in 2019 by Agrawal, Kirti Goel, and Gaurav Garg, P-TAL stands for Punjab Thathera Art Legacy. The startup sells brass and copper utensils to promote the craftsmanship of the Thathera community of Punjab. It offers over 134 SKUs and has different websites for the India and the US markets. 

P-TAL last raised INR 4.33 Cr in a funding round led by Titan Capital, with participation from angel investors like Ghazal Alagh, Sandeep Aggarwal, Vishesh Khurana, Deep Bajaj, among others. 

The startup also appeared in Season 3 of Shark Tank India and received a funding of INR 1 Cr from all sharks – Aman Gupta, Anupam Mittal, Amit Jain, Namita Thapar, and Vineeta Singh. 

P-TAL also features in Inc42’s coveted FAST42 edition of 2023.

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